The report gives a detailed description of the reasons why a particular organisation was selected, an overview of the organisation, a brief explanation about diversity and why it is important from an organisation’s perspective to actualise such concept and at the end it focuses on a mission statement regarding the achievement of diversity. As part of this assessment task 2 the author has written the diversity mission statement for Crowne Plaza Hotels and Resorts.
The author strongly believes that this organisation has competitive advantage over its competitors in terms of the location, quality of service and unique design. The quality of service at Crowne Plaza Hotels and Resorts is achieved through diligent recruitment, training programmes and motivational rewards for the employee’s achievements. Such an organisation believes in creating an environment which endorses equal employment opportunities, exhibit honesty, care and integrity towards colleagues and guests. Crowne Plaza in Canberra care for people by working with local Australian charities to help fund financially challenged families and nurture their children’s education are some of the reasons the author has selected such an organisation.
CSR Projects | Shangri-La Hotels and Resorts. (2018). Shangri-la.com. Retrieved from http://www.shangri-la.com/corporate/about-us/corporate-social-responsibility/csr-projects/embrace/
Stone, R. (2016). Human Resources Management (9th ED.)
Overview of the organisation
The organisation is located in Canberra as Crowne Plaza Hotel where the author is currently employed. The author is working in the Front Office Department in a supervisory role for more than 5 months. The hotel is known for providing seamless customer service at all times throughout other respective departments. It therefore will always stay the first preference for guests, stakeholders, colleagues and business partners. Crowne Plaza Hotels and Resorts strive by taking care of the guests via the upmost level of service provided by the staff members and providing satisfaction through the hotel design, food and beverage and other facilities on offer.
The property is not only deeply committed towards diversity but is also committed to corporate social responsibility by making a positive contribution towards community, stakeholders, sub-ordinates, environment etc. Crowne Plaza Hotel in Canberra is a 4.5 star hotel which offers facilities such as 24*7 business centre, events and conference rooms, express check-in and check-out services, laundry, valet service. The reception, room service is 24*7, has one main restaurant, one bar, foreign exchange services.
Theory and Practice
Krietner, Management 2001
Diversity – Diversity stands for the various differences in individuals as well as similarities that exist among them. (Kreitner, 2001, p. 37). It can therefore be described by having four layers such as personality, internal dimension, external dimensions and organisational dimensions. (Kreitner, 2001, p. 38). Personality can be described as characteristics which are portrayed by an individual. In other words it can be said someone’s action or behaviour. Personality is classified into 2 aspects positive and negative. An example of personality traits can be seen below:
Patience, Honesty, Reliability, Trust Rude, Self-Centred, Obnoxious
Internal dimensions include factors such as age, gender, ethnicity etc. External Dimensions include factors such as marital status, religion, experience and on the other hand organisational dimensions include factors such as the status of the management and seniority. Diversity is built on a set of values that recognises that the differences between people are a potential strength for the organisation; this process of management creates an environment that allows all employees to contribute to organisational goals and also experience personal growth. (Kramar, R., Bartram, T., De Cieri, H., & Noe, R, 2013, p. 496). ).
Diversity means having co-workers from a different range of backgrounds which means having people from different race, caste, culture, religion, ethnicity etc. Diversity involves creating a cohesive environment that would lead to the development of employees as well as the organisation. It focuses on how an organisation can effectively manage employees from different sections of the society, and how it can use them productively. It can be said that diversity still exists even when groups of people have become homogenous.
When it comes to Crowne Plaza Hotel, Canberra the hotel has created an inclusive environment that accepts each individual’s differences, embraces their strengths and provides equal employment opportunities for all the sub-ordinates to achieve their full potential. Therefore this hotel doesn’t end with just having a pool of employees from different culture or religion but also lays a great significance on how to embrace their talents, their differences of opinion, and their values and culture. The Importance of Diversity in the Workplace. (2018). YouTube. Retrieved 14 March 2018, from https://www.youtube.com/watch?v=YzqNgyqUYso. Organisations are committing strategic resources to create a productive workforce and are also incorporating diversity management into Human Resource Management policies and practices. (Stones, 2016, p. 782). Therefore managing diversity identifies the differences among people are sources of strength and holds a competitive advantage for organisations in service and product market. (Kramar, R., Bartram, T., De Cieri, H., & Noe, R, 2013, p. 497).
From Crowne Plaza’s and also from other organisation’s perspective it is very important to actualise the concept of diversity because of the following reasons:
1) Diversity managed well can offer a marketing advantage – An example of having a marketing advantage is that many people from culturally diverse groups will prefer to buy products or services from an organisation which has a good reputation for managing diversity. (Dubrin, 2014, p. 451). In other words it can be said that having diversity within a workplace can increase the business development.
2) Diversity can enhance team performance because it is said that diverse backgrounds are often associated with diverse information, knowledge which can be effectively used to solve problems within an organisation.
3) If organisations strive for diversity in recruiting has a larger talent pool in which to search for candidates and therefore those organisations who don’t support a diverse workforce are more likely to shrink for supply of potential candidates. (Dubrin, 2014, p. 452)
4) Having diversity within the workplace increases the morale of the team members, they will perform more efficiently, the organisation’s productivity will also increase and will eventually deliver better results, help organisations in achieving their organisational goals, effective communication.
5) Diversity therefore creates a positive reputation for an organisation and consumers feel such organisations are socially responsible. As a diversified environment encourages personal growth and development. Diversity adds to an organisation’s competitive advantage and therefore its value increases in the market.
Diversity is inevitable in any corporate structure these days. Organisations having a diverse workforce are seen as socially and ethically responsible, as they give equal opportunities to all and refrain from having any sort of discrimination. (Dubrin, 2014, p. 449). Crowne Plaza Hotel believes in diversity and endorses a work environment where everyone within the organisation is treated with respect and dignity. They have also developed an Indigenous Employment program similar to Accor Hotels where they provide opportunities to Aborigines to start off their career in hospitality industry. Social media giant Facebook has appointed Kenneth Chenault to its board, making him the first African on board, Oscars 2017 showed great diversity as most of the awards were presented to African American Stars are some of the examples for diversity in organisations.
At Crowne Plaza Canberra “Diversity” is therefore considered to be at the core of their mission statement, vision statement and their core values. At Crowne Plaza, we have created an environment which therefore endorses different culture, different backgrounds and different opinions. In order to have an edge over its competitors the hotel really goes one step ahead in order to understand the perspective of their sub-ordinates, along with the hotel guests, stakeholders, as well as community. In this hotel diversity is promoted through variety of frameworks which consists of culture, talent in order to support diversity and to create a competitive business.
We don’t accept discrimination on the grounds of race, colour, gender, ethnicity, marital status etc. Here we make sure that the workplace completely endorses the local communities in which the hotel operates. Crowne Plaza focuses on making sure that female colleagues are taking part in leadership development and mentoring programmes. Here we are aware of the talent that is available. Women are expanding their productivity by suggesting about the direction of their position in this organisation as it eventually drives teams to be more productive. Such an organisation makes sure that they are taking necessary steps to empower women to ensure they can work cohesively with male counterparts for the most beneficial outcome for the company. We are providing opportunities to women in order to achieve their goals. An example can be seen where the chief executive officer of Crowne Plaza Hotels and Resorts has joined other hotel executive officers to make sure that 30% of the senior leadership position are being taken by female employees by the end of 2020. https://www.ihgplc.com/responsible-business/our-people/diversity-and-equality