The McDonalds corporation, founded in Chicago, USA has grown to a global leader in the fast food industry, operating over 36,000 restaurants in 119 countries worldwide. The first McDonald’s restaurant was run by brothers Dick and Mac McDonald. In 1954 Ray Kroc visited the restaurant and was so impressed by their efficiency of their operation that he pitched his vision of creating McDonald’s restaurants across the US. 17 years later the first McDonalds opened in Australia in 1971 which has now grown to over 900 individual stores. Eighty percent of these stores are run by individuals instead of being company run. In this time Australia has become one of the most profitable and inventive countries that McDonalds operates in. Examples of Australian innovation include the launch of “McCafe” and nutritional labelling which has now been spread to other McDonalds organisations throughout the world.