Pricing Strategy Kingfisher serves premium quality beer

Pricing Strategy
Kingfisher serves premium quality beer. Even though they face impetuous competition from their competitors, it doesn’t have any effect on its pricing strategy.
They adopted a premium pricing strategy for its premium products. Even if they have to increase its product price than its rival brand, they will not compromise the quality of the product. This actually worked and led to increase in revenue
The price range for a 650 ml beer bottle lies between Rs.94-100, 330 ml lies between Rs 56-113 and for 500ml between Rs.83-89.
The table below shoes the prices of various kingfisher beer categories

330
500 ml (24

Price List
650 ML
ML
cans)-bulk deal

King Fisher Storm Strong Beer
135
80
100

King Fisher Ultra Maxx Beer
170
100
120

Kingfisher Blue Premium Beer
120
75
100

Kingfisher Mega Strong Premium Beer
98

Kingfisher Premium Lager Beer
125
80
100

Kingfisher Ultra Lager Beer
170
100
120

Kingfisher Strong Premium Beer
130
70
105

Kingfisher Draught Beer Can

100

Brands like Budweiser, Bira , Carlsberg, Tuborg, Haywards used the same pricing strategy with the price range same as Kingfisher’s
The following table shows the prices offered by these brands :-

330
500 ml (24

Price List
650 ML
ML
cans)-bulk deal

Budweiser Premium King of Beers
160
100
125

Budweiser Magnum Strong Beers
185
110
150

Bira 91 Strong Beer
200
170
130

Bira 91 Light Beer

110
150

Bira 91 White Beer

140
190

Bira 91 Blonde Beer
185
110
161

Carlsberg Green Beer
160
90
120

Carlsberg Elephant Strong Beer
160

125

Tuborg Green Beer
120
80
90

Tuborg Strong Beer
125
70
95

Haywards 5000 Beer
120
65
95

Haywards 2000 H2K Beer
130

85

They have an advantage as most of them have a lower price than that of Kingfisher.
There are some other competitors like Corona , London pride who adopted the premium pricing strategies with high quality product at a premium price.

330
500 ml (24

Price List
650 ML
ML
cans)-bulk deal

London Pride

295

Corona Extra Beer

320

Corona Light Beer

320