In a sense

In a sense, every price is profit-oriented because even if you set the prices different with other objective in mind, you still have to get the profit to stay in business. However, price of profit-oriented will be the first priority in making profit when we think about the ideal price to be set. Strategy of profit-oriented pricing is searching for the exact spot that can allows you to charge as much as possible for the offer that you set without charging so much that you alienate to potential customers and lose money through missed sales. The aim of determining the type of pricing is to maximize the profitability per unit compare to the cost of goods sold and the others operational cost.