Furthermore, Air Asia may continue offering aggressive promotional campaigns. Air Asia can promote their campaigns by using the power of social media. Social media has been growing rapidly in the past recent years. It has been consider as a method that enables companies to raise their brand awareness and recognition efficiently. Past studies has reported that 58% of the companies that applies social media in their operating system for over the 3 years has been proven to increase in their profit and 85% of the companies reveal that there is an increase in their market exposure rate. For this reason, many airline industries have collaborated with the social media platform and integrate it into their service channels and sales.