Fortunately there are many platforms of social media which can be used

Fortunately there are many platforms of social media which can be used. I believe depending on the business then a different platform may need to be used to have the best chance of success. For a more professional company then LinkedIn would be a good choice. Whereas for a younger audience that may be a fashion company then the best route would be Twitter, Facebook or Instagram as it is very popular with the younger audience and photos can get shared around. Social Media is a great way to increase sales as sometimes it can be free and is very simple to use and to get your name out there. Below are some different platforms of social media and the tools that can be used.
Twitter
Twitter’s value lies in its ability for business posts to go viral. The more people that retweet their content, the more views and followers they will gain. You could post recent news, updates or articles that a business have in major media. Also by using hashtags it can make a big difference in building momentum for posts. You can also retweet people who have many followers to increase the likelihood of them following back.

Facebook
With more than 1.59 billion users, Facebook comprises of the largest blend of demographics of any social platform. It provides an extraordinary medium for a business to connect with the prospective customers all around the world. And from an advertising perspective, it’s the easiest to manage and allows for the best possible targeting. You could use Facebook Ads to match the current buyers with over two million similar prospects who possess similar characteristics. They could then be pushed to an opt-in page where we can capture their name and email.

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LinkedIn
If you are working in a B2B field, this is the social media network for a business to focus on. Connecting with business professionals in any industry is easiest with LinkedIn as it allows you to target them by industry, job title, etc. As with all social media, LinkedIn prioritizes relationship building more than any other. One of the best features for businesses are LinkedIn Groups. Businesses should establish Groups in their target niche or industry and invite others in their target market to join.
You could focus on building new relationships with key prospects whose professional titles they’ve identified. For example, searching “CEO Speaker” to find people who are the heads of their companies and who also are active speakers.

Instagram
A lot of businesses use this popular photo-sharing platform at events and tradeshows. Whenever they’re hosting events, they always have an incentive for the attendees to post photos to Instagram using their event hashtag. They’ll also offer a free giveaway or raffle for those who participate.

YouTube
Aside from being the second largest search engine, YouTube is owned by Google. So when it comes to search engine optimization, videos are more likely to appear in search results than other websites. With Google’s acquisition of YouTube, you can use Google Hangouts on Air to do interviews with industry leaders. Then the interview is automatically posted to YouTube under their account for added visibility.