Ethics/Culture

Ethics/Culture:
• IKEA has strong ethical values that it uses to guide company decisions. These values appear to resonate with employees and consumers alike as many are very loyal to IKEA. IKEA must maintain a strong values-based culture while also carefully monitoring its operations in different countries. culture.
• Nobody’s equal till everybody’s equal
• Human Rights are for everyone, everyday. So our vision of “creating a better everyday life for the many people” embraces co-workers, customers, suppliers and their local communities. And not just when we’re in the spotlight either, it’s a 365 day a year commitment. Our co-workers can expect fair treatment and equal opportunities, whatever their ethnicity, religion, gender, physical ability, sexual orientation or age. Because a level playing field brings out the best in all of us, men and women alike. And it has to be level everyday, not just when it’s convenient.
• Respect for human rights, based on the UN Guiding Principles on Business and Human Rights, is part of everything we do and is included in our supplier code of conduct, called the IWAY Standard.
Globalisation/Change/Innovation
• The IKEA group of has 313 stores around in 38 countries most of them in Europe, North America, Asia and Australia. And IKEA is also known as the world’s largest furniture retailer, specializing in stylish and inexpensive designed furniture. IKEA had excellent supply chain management and latest IT infrastructure.
• Globalization is the system of interaction among the countries of the world in order to develop the economy.
• IKEA’s globalization strategies and its arrival in Chinese furniture market. And in Japanese market. The main assumption of Ikea’s global strategy is that one design suit’s all. IKEA offers nearly 1200 items to the home furnishing market in world wide. It sold a wide range of products including furniture accessories, bathrooms, and kitchens. With these different types of products of furniture IKEA entered in different parts of the world. Across the Europe, Asia and Australia. Means IKEA entered in the biggest market of selected countries, and in 2003 IKEA was on 43rd rank on a list of the top 100. And in Japan Ikea Funabashi has overall proven itself to be successful since its establishment in japan in 2006. They know they are not suitable themselves to obligatory cultural aspects but, they believe that they are able to standardize their products and to maintain themselves to be special they are so, called swedishness. And I believe that the another reason of their success in Japan that they do not confronted with any direct competitors. But I recommend IKEA need to focus more on PR and marketing in order to maintain a strong and fast mover company. And these could be the biggest advantage over other potential competitors in market.

Strategy:
• IKEA’s strategy has always been to design and develop products based on consumers’ everyday needs, keeping prices low and providing functional, attractive and reliable furnishings and solutions. Sustainability has been at the root of IKEA’s strategy throughout its evolution.
• IKEA’s strategy has always been to design and develop products based on consumers’ everyday needs, keeping prices low and providing functional, attractive and reliable furnishings and solutions. Sustainability has been at the root of IKEA’s strategy throughout its evolution. In 2012 it launched its People and Planet Positive sustainability strategy, which sets out the company’s approach to achieving positive social and environmental impacts. This sustainability strategy brings all the elements of vision, values and mission together to drive innovation and transform the IKEA business. This will strengthen IKEA’s competitiveness by securing long-term access to important raw materials and energy supplies, maintaining and developing its supplier base, developing relationships with co-workers and customers, and increasing market share.
• By 2020, IKEA plans to renewably produce as much energy as it consumes in its operations. It owns and operates 137 wind turbines globally and currently has 550,000 solar panels on its buildings, with plans in place to install more. In 2013 it produced renewable energy equivalent to 37% of its total energy consumption. The company also plans to offer the most energy efficient home appliances on the market, at the lowest price. By 2016, its full lighting range will have switched LED bulbs that last for 20 years and use up to 85% less energy than incandescent bulbs.

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