This company is characterized as being unique in producing building blocks. In 2004, this company was losing about one million people a day due to poor performance, missed appointments, long development times and innovation, and inability to keep pace with demands. Lego’s is a toy aimed at kids. For the labor segment, this business has numerous distinct invention lines for both boys and girls. The business has entered online computer-generated games and video games, so people have merged with their LEGO makings and this has attracted adults. Lego is characterized by the diversity of its products to target and encounter the necessities of different groups within the targeted sector.

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Some of the key problems that Lego are facing reside around internal and external issues.
1. Poor performance, and missed deadlines
2. Long development/ innovation times, and items were out of stock


The deprived routine and targets or deadlines in the company led to the loss of many of the purposes of the business, which is to keep profits, and nonstop development, innovation and quality in production. Moreover, it has also impeded access to a large sector or segment of clients and has also contributed to the saving of expenses in the making and supply stages and has resulted in proficiency. As well as long periods of expansion and innovation on the organization, and finally on IS strategies.


1. I will recommend persistence and continuity of the culture of innovation and maintain high efficiency in the Lego business process and thus preserve the high level of heat in the products. BY dropping the development time to 50% will result in speed in the business process.
2. Regeneration in the organization and investment strategies often have a positive impact on the organization internally and this renewal extends to the production process and the supply chain so that it becomes more efficient and less expensive.