As a rule

As a rule, the texts of such speeches have some structural and intentional characteristic features which make it possible to consider these speeches as a definite text type. All speeches contain special etiquette phrases (greetings and words of appreciation), they have prognostic character, the main communicative intention of such speeches is that of promise. In addition to that, pre-election propaganda speeches have one more interesting peculiarity, the collective recipient of the speech is fully or partly aware of the manipulative character of the message. In other words, recipients guess or understand which effect is planned to be achieved by the producers of pre-election propaganda speeches before the election