Richmond and McCroskey (2009) state that “The importance of communication in human society has been recognized for thousands of years, far longer than we can demonstrate through recorded history”. It is said that people communicate to find help, to inform others, and to share behaviour as a way of keeping the relationship stronger. Human being use the language as communication and interaction towards each other. The interaction divided into two category that is Intra – group and intergroup. But the conflict usually appears in intergroup interaction when one of them didn’t pay any attention to the communication law and regularisation in each other dialect.
Through closely research in Language and culture are the topic that is two inseparable said by Mulyana (2004: 73) states that “language is a cultural representation, or a ‘rough map’ that reflects culture, including world views, beliefs, values, knowledge, and experiences which are practiced by related communities.” From the definition of language and culture above, it can be interpret that language and culture are two closely related items which is language reflects culture and culture includes language.
In language and politeness in the other hand by Spolsky, Holmes (2001: 268) states that “politeness involves taking account of the feeling of others, so being polite means to make others feel comfortable.” Based on linguistic terms, being polite define to speak appropriately based on the relationship between the speaker and the listener. In other words, in speaking towards one another people have to select their words carefully according to the situation in which they are speaking. For example, when someone wants to say something, man or woman will choose a suitable way to say it, since inappropriate phrases choice may be considered rude and impolite way by the listener.
Every culture has different norms including language norms that has been mentioned previously. Concerning with the language norms, every language may have different politeness assumption. In verbal cross cultural communication people have to learn politeness principle in the languages of the other cultures in order to avoid misunderstanding since, as it is stated by Holmes (2001: 279), “the appropriate ways of speaking in different communities are clearly quite distinctive in a range of areas. Being polite involves understanding the social values which govern the way social dimensions such as status, solidarity, and formality are expressed.” This subtitle presents the phenomena of linguistic politeness in different cultures.